Authentic Connection Meets
Purpose-Driven Creation
For years, I defined myself by striving for more, chasing the next achievement. Now, I know authentic connection creates an impact that shapes a world that is aligned with our values.
My journey, which includes helping companies and organizations raise millions and amplify their mission, has led me to guide others in tapping into their creative power, utilizing a creative toolbox of instruments, whether it be music, branding, design, or strategy. It's about connecting authentically with our creative core to shape a world that resonates with our truest selves and contributes to the greater good.
Tap in. Let's connect and create what matters.
Photo: Marty Morris, MPM Photography
Drums Not Drama: Well-Being Through Rhythm
InnerActive Rhythm is a music program I started, offering unique and inclusive drumming experiences. This video project visually captures the essence of these sessions, highlighting how engaging with rhythm can tap into well-being. For this video, I collaborated with skilled Drum Circle Facilitator John Fitzgerald, who joined the session to enhance the energy and guide participants. The video showcases how facilitated drum circle techniques help participants reduce stress, foster team-building, and promote cultural diversity. This welcoming setting uses facilitated drum circle techniques to help participants reduce stress, foster team-building, and promote cultural diversity. MORE
Beyond the Ashes: Frontline Workers Supporting Unhoused Angelenos Impacted By the LA Wildfires
By Ty Andrews
Co-Contributors: Vincent Ciano and Amber Locklear
For nearly 50 years, St. Joseph Center has served those affected by poverty and homelessness. However, the recent wildfires in early January 2025 devastated the LA community, impacting many of St. Joseph Center’s programs. People lost everything – homes, belongings, and a sense of safety. For those already struggling with homelessness, the wildfires created a new layer of trauma and uncertainty.
Positively Perfect Dolls Encourages Self-Love for Diverse Children
Product Design and Brand Consulting
Dr. Lisa Williams, founder of The World of EPI (Entertainment, Publishing, and Inspiration), is dedicated to creating toys authentically representing diverse skin tones. When she was revamping the Positively Perfect Doll line, Dr. Williams partnered with me to redesign the packaging to reflect better the brand's message of inclusivity and appeal to a broader audience. I also collaborated on the concept and design of "Zair," a new limited edition African-American doll with unique hair textures, skin tones, and culturally relevant clothing features. Zair quickly became one of the top-selling dolls in the line. I believe the refreshed packaging and the unique design of Zair played a key role in her success and further solidified the brand's commitment to representation. Today, Positively Perfect Dolls is an award-winning toy brand that champions gender diversity, with partnerships including Disney and major national retailers.
Letting Go – Ty Andrews (Official Music Video)
Performer, Songwriter and Executive Producer
"Letting Go" is a dance-pop single with world-inspired sounds that I co-wrote, produced, and performed as the title track from my EP. An official music video, a key part of this project's vision, was created with the invaluable direction of the late David Rams. This collaboration with a talented team included Will Thompson in engineering and arrangements, and David Joseph McCannon in filming and editing. Sorrell Sanders served as Producer, with makeup by Ashley Stuckey. I oversaw songwriting, co-production, lead vocals, and choreography, and I will never forget David's creative contribution in bringing this visual element to life.
'Be Real' Conversation Game ft. Alexa and Google
Creative Direction and Brand Strategy
'Be Real' was an interactive card game concept designed to spark engaging conversations at social gatherings, enhanced by Alexa and Google devices. As Creative Director, I explored the creative potential of integrating this emerging AI technology – an area we were experimenting with even before its recent surge. While the pandemic impacted the game's production, the project demonstrates a forward-thinking approach to user engagement, blending physical gameplay with innovative digital interaction. It highlights strategic conceptualization and a focus on creating unique, tech-enhanced experiences.